Web Technology Lets Dealers Brand Maintenance Program

Web-based technology that allows auto dealerships to create, manage and market their own branded in-house pre-paid maintenance program.

It's called UltraCare, the result of a partnership between Performance Loyalty Group Inc and MediaTrac LLC.

“Dealers have to address the huge drop in car sales and what that will mean to service business four-five years down the road,” says Michael Gorun, managing partner at MediaTrac.

He adds: “We listened to dealer's objections about the typically archaic processes attached to the old prepaid legacy programs, their frustrations with such things as coupon books, shared forfeiture, loss of control of program revenue, non-captive service, delayed claims submission and we invested in new technology and processes that eliminates every one of these old headaches”.

UltraCare is also compatible with a dealers pre-owned competitive make inventory and is very effective as service lane sales product.