Thailand New-Vehicle Sales Jump 20.6% in November

Vudhigorn Suriyachantananont, executive vice president-Toyota Thailand, credits last month’s growth to a steady improvement in consumer confidence, along with the popularity of recently launched models and manufacturers’ promotions.

Alan Harman, Correspondent

December 28, 2017

2 Min Read
DMax helps Isuzu grab 1ton pickup sales lead from Toyota in November
D-Max helps Isuzu grab 1-ton pickup sales lead from Toyota in November.

Thailand’s new-vehicle market continued to accelerate with November sales soaring 20.6% to 78,082 units.

Toyota Thailand, which collates national sales data for the industry, says car sales jumped 34.9% to 31,435 units, while commercial-vehicle deliveries climbed 12.5% to 46,647 units, including the 1-ton pickup truck up 11.0% to 38,125 units.

Releasing the data, Executive Vice President Vudhigorn Suriyachantananont credits the growth to steady improvement in consumer confidence, along with the popularity of recently launched models and manufacturers’ promotions.

The November result left the 11-month car market up 12.5% at 767,348 units.

The car market was up 21.7% to 304,801 units. CV sales grew 7.2% to 462,547 units, including the 1-ton pickup segment ahead 7.5% at 373,823.

Toyota led the November market, despite falling 7.5% to 21,793 units. Isuzu followed, up 18.4% to 14,224 units, ahead of Honda, up 40.3% at 10,368.

The car market saw Toyota up 2.8% at 9,199 units, followed by Honda, ahead 37.6% at 7,752, and Mazda jumping 75.6% to 3,592.

The CV market was led by Isuzu, up 18.4% at 14,224 units, with Toyota down 13.8% at 12,594 and Ford, up 44.7% at 5,477.

Within this, the 1-ton pickup market saw Isuzu improve 19.4% to 12,865 units. Toyota followed, down 13.8% at 11,690 units, ahead of Ford, up 44.6% to 5,235.

Toyota comfortably led the market through the year’s first 11 months, despite falling 3.8% to 208,755 units for a 27.2% market share. Isuzu followed, up 13.7% at 145,108 units, ahead of Honda, which rose 16.8% to 113,305.

In the car segment a battle for annual sales bragging rights is being waged.

Honda went into the final month up 18.3% at 84,449 units for an 87-unit lead over Toyota, up 8.1% to 84,362. Mazda was a distant third, up 32.7% at 32,471 units.

The CV market had Isuzu increasing 13.7% to 145,108 units, with Toyota dropping back, down 10.5% to 124,393, but ahead of Ford, up 39.4% at 48,891.

Within the CV segment, Isuzu led in 1-ton pickup sales, up 15.2% after 11 months at 132,183 units. Toyota was down 11.8% at 115,382 units, ahead of Mitsubishi, up 39.8% at 46,296.

About the Author(s)

Alan Harman

Correspondent, WardsAuto

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