BMW’s Product Pipeline Full for Test Fest

The Bavarian brand has been incredibly busy launching all-new or refreshed product over the past 18 months. But recent media reports suggest BMW might have too much sheet metal.

Tom Murphy, Managing Editor

November 7, 2019

3 Min Read
BMW cars for track
BMW M8, X4, M340i and Z4 roadster, as well as Mini JCW Clubman, are lined up for track time at BMW Performance Center in Spartanburg, SC.Tom Murphy

SPARTANBURG, SC – BMW Group is hosting its Test Fest this week across the road from its vehicle assembly plant here, and all three brands – BMW, Mini and Rolls-Royce – are well represented with compelling new product.

In addition to test driving just about every vehicle offered by the three brands, journalists got seat time in the BMW M8, 3-Series and X4 M and the 301-hp Mini JCW Clubman (the most powerful production Mini ever) on the track behind the BMW Performance Center here.

A tour of the X5, X6 and X7 assembly line also included a stop at BMW’s new plant for assembling battery packs for the upcoming X3e and X5e all-wheel-drive plug-in hybrids.

Looking strictly at the BMW brand, Bavaria has been incredibly busy launching all-new or refreshed product over the past 18 months. Check out the cadence, with the most recent models listed first:

  • X6 CUV – at showrooms in next two weeks

  • M8 coupe/convertible – September 2019

  • 8-Series Gran Coupe – September 2019

  • X1 CUV midcycle refresh – July 2019

  • 7-Series sedan B7 Alpina – August 2019

  • 7-Series sedan midcycle refresh – April 2019

  • 3-Series sedan – March 2019

  • 8-Series convertible – March 2019

  • X7 CUV – March 2019

  • 8-Series coupe – December 2018

  • X5 CUV – November 2018

  • X4 CUV – June 2018

Following this flurry is the Los Angeles auto show and AutoMobility LA the week of Nov. 18, at which BMW will reveal the 2-Series Gran Coupe, M8 Gran Coupe, X3e PHEV, X5 M and X6 M.

BMW X3 30e. 745e. X5 45e PHEVs RESIZED.jpg

BMW X3 30e. 745e. X5 45e PHEVs RESIZED

Is there perhaps too much product? Automobile magazine reported earlier this year that BMW is moving to thin the herd with plans to kill off several models including the standard-wheelbase 7-Series, GT versions of the 2-Series and 3-Series and potentially the X2 compact CUV, which launched less than two years ago.

Brand officials here this week decline to confirm or deny the report but say, “Don’t believe everything you read.”

BMW M8 convertible RESIZED.JPG

BMW M8 convertible RESIZED_0

Through October, the BMW Group is having a decent year, with U.S. sales up 1.0% to 288,466 units while Audi deliveries were down 3.2% (to 177,643) and Daimler sales are off 0.1% (to 285,813), according to Wards Intelligence data.

For the ’19 model year that ended Sept. 30, BMW’s 3-Series sedan was down 20.1% and trailed the Mercedes C-Class and Lexus ES. Nearly every entry in Wards’ Lower Luxury Car segment was down in ’19, but one model left the field in the dust: the Tesla Model 3, which tallied 234,777 deliveries. That torrid pace made up for losses at other brands and kept the segment relatively stable, down 1.2% to 1.2 million units.

Among Middle Luxury CUVs, BMW’s X3, X4 and X5 were strong in ’19, with the X3 as the most popular BMW (120,035 deliveries), up 25.4%.

The segment overall was up 3.0% to 1.7 million units. Outselling the X3 among Middle Luxury CUVs were the Acura RDX, Audi Q5, Mercedes GLC and the segment-leading Lexus RX.

Mini JCW Countryman 301hp 2.0L 4-cyl RESIZED.JPG

Mini JCW Countryman 301hp 2.0L 4-cyl RESIZED


About the Author(s)

Tom Murphy

Managing Editor, Informa/WardsAuto

Tom Murphy test drives cars throughout the year and focuses on powertrain and interior technology. He leads selection of the Wards 10 Best Engines, Wards 10 Best Interiors and Wards 10 Best UX competitions. Tom grills year-round, never leaves home without a guitar pick and aspires to own a Jaguar E-Type someday.

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