Marketing and Innovation in a Downturn Dec 02, 2020 It’s not the time to pause marketing budget. Re-evaluate? Heavily critique? Absolutely. But to pause all marketing efforts is putting your dealership at a disadvantage. I’m a Millennial and Guess What: I’m Not Buying My Next Car Online Sep 25, 2020 As I watch the impact of COVID-19 unfold, and its role as a catalyst for dealer-tech adoption, here’s how I see it: The industry is jumping to too many conclusions about what and how I will buy my vehicle. Millennials, Digital Retailing Keep Car Dealers Busy Aug 18, 2020 Why automotive’s future might be brighter than you think.