Emerging technology enhances and promotes the pillars of relationship selling, and catapults it to a whole new level.

Despite successes in certain areas, TrueCar’s “overall approach has alienated many dealers,” says CEO Chip Perry.

Young people don’t like the traditional negotiating process – and that includes young salespeople.

Car consumers are seeking information online on model comparisons, safety features, connected devices, walk-arounds and other content to help them make a decision. Here’s how to reach them.

Here’s a step-by-step plan for engaging more customers and selling more vehicles. 

Pearl Technology bills its information stands as “genius stations” with assorted functionality not seen in previous kiosks.

Millennials want to buy everything online, including cars, says Aaron Krane, founder and CEO of start-up company Drive Motors.

Porsche tops annual mystery-shopping Internet-effectiveness index, with Buick at the bottom.

“It’s been a wild ride with strong results,” Chris Smith of Dealer.com says of a program intended in part to get dealers more involved in online marketing.

Car dealers should prepare for a breakthrough way to reach out and touch customers.