Dealers are working on special incentives and ecommerce ads, tipping points for customers who are on the fence and holding out for a compelling reason to buy.

A national rollout of Shopper Assurance is under way after Hyundai tested the program in Miami, Orlando, Dallas and Houston.

Autotrader.com is rolling out a revamped website with various enhancements including a function that allows users to start a deal online.

“VR is not a fad,” says Nick Cybela of FlowFound, a company that creates virtual-reality test-drive videos for dealers.  

A major Internet service outage recently caused panic and affected livelihoods. There’s a way to prevent a repeat.  

Put more marketing dollars behind successful programs and kill non-performers.

It’s a festive digital time for consumers and auto retailers alike.

Millennials favor domestic-brand SUVs and CUVs, while many Baby Boomers are driving their dream cars, according to a study by GroundTruth, a company that observes consumer activities of two out of three U.S. smartphone users.