To attain accreditation, dealerships must implement a minimum number of environmental-management practices. This could include recycling, efficient energy usage and reductions in the use of toxic chemicals.
From running light-work operations to mining for car owners with potential repair issues, dealers find new ways to compete with independent and franchise auto shops.
Ideally, the auto maker would like a Mopar presence in all areas of a dealership, says Tricia Hecker, who heads marketing for the brand, celebrating its 75th anniversary this year.
Dealers are doing an array of things to boost their fixed operations, from building new facilities with prominently located service lanes to using CRM software for systematic marketing.
Dealership loyalists represent the oldest service customer. Aftermarket chains are grabbing business from dealerships and independent shops, and are best at capturing the young wave of vehicle owners.
For those who came up through the variable operations, fixed operations are not an area of expertise. But it doesn’t have to be a strong suit in order to monitor and manage.