“I tell students this is a game-changer for our industry and anything you can immerse yourself in to get prepared will be to your advantage,” Elgie Bright of Northwood University says of dealership e-commerce. 

A car dealer’s Facebook page “liked” by 1,000 potential customers is better than one liked by 10,000 non-customers.

“CRM doesn’t sell cars. Dealerships still have to do that,” says Mark Vickery of VinSolutions. “But CRM helps get people into the dealership.”

In a WardsAuto Q&A, VinSolutions’ Mo Zahabi talks about the challenges of getting dealership personnel to use CRM, the benefits such systems afford, his shyness and his immigrant dad.

The Cooper Solutions poll finds 56% of vehicle buyers surveyed believe dealers who use smart technology make car buying more efficient. On the flip side, 73% say dealers who don’t use technology for the customer’s benefit are not being...

As the automotive market begins to soften from years of record-breaking sales, the ability to measure return on investment to optimize advertising and marketing spend isn’t just nice to have, it’s critical to car dealerships&rsquo...

A digital excellence study by marketer Auto Trader finds 37% of consumers scored the automotive sites a nine or 10, placing the sector above the cross-industry average of 35%.

New technology reveals who they are and where they are shopping.

“We must prepare for what the future may hold, while never taking our eyes off current business,” says dealer Kevin Collins.

In a strategic pivot, the car-dealership digital services provider acknowledges the need for third-party partnerships.