A slew of experts at the DrivingSales Executive Summit, which is winding up today, finish the conference with advice for dealers on the importance of the Internet for marketing and sales.
The BMW brand spends more than half of its marketing budget in the digital space and regularly communicates with users via the Internet.
Dealers should be part of the online car-buying process every step of the way, from marketing to point of sale to post-purchase, marketers from the two leading companies say.
In the process of reformatting content for smaller mobile screens, companies came up with something better: design and content that is simpler, less busy-looking and more relevant than that displayed on laptop screens.
It takes more than a website to woo the next generation of car buyers, marketers argue.
