There’s no shortage of data available to dealerships today. Customers are spending more time browsing online and completing more of the buying process digitally than ever. As they do, they leave behind valuable data points about their interest and intents at every step.
Most dealership software platforms capture this customer data in some way, but the sheer volume of data available can be overwhelming for a lot of dealers. Few dealerships staff have the time, resources, or expertise to manually sift through all that data to identify the best sales opportunity.
With the right tools, though, you don’t have to analyze any data yourself to spot good opportunities. With a few key tools and processes, you can find the best sales opportunities, without any manual data analysis.