One of the website basics is to write unique content that explains who you are, what makes you special or different, what products and services you sell and anything else that makes you stand out from the competition.
Dealers rarely use geo-targeting and geo-fencing marketing. That may change soon.
People want to spend less time in a dealership and more time on other aspects of their life.
Internet sales leads are important, but not all-encompassing.
Five contestants pitch their innovative initiatives to a three-member panel of dealership people.
Marketers call it the Lazarus Effect when a dead lead is resurrected.
“Dealers must establish the value of their store’s service department early,” says DealerSocket’s Marylou Hastert.
