Dealerships using an excessive number of pop-ups should think about dialing back – at least on the mobile version of their website.

Dealership manager Woo Young Kwan says the electronic display is bringing people inside where they can ask sales representatives about the vehicles they have studied in the holograms, and view the actual ones that are on the floor.

Digital car shoppers go offline and into the dealership to cap the purchase, a full pivot from pre-Internet times when car shopping began at the store.

Savvy Internet users visit dealerships more often, but spend less time on the premises.

Gen Y spends about 30 hours a month on social-network sites, 26 on Facebook alone.

Elise Kephart Adame is credited as a pioneer for including personalized introduction videos in her emails to car dealership customers.

“The employee engagement has been amazing,” says Brad Paschal of Street Auto Group in Texas.

Google threatens to penalize websites with ads it deems intrusive. Car dealers, take note.  

Data-intelligence company Foursquare crunches numbers to compare people’s car-dealership visits with where else they go.