Internet car-buying service Autobytel Inc. is touting its “Rapid Response” system - featuring an automated phone call to dealers - as a way to improve closing ratios for online leads.
The MySpace/iPod/Text/Blackberry/YouTube generation gets information from a myriad of sources, all originating from the Internet. And it's all about what type of information they want, and when they want it, says Brian Page, general manager of...
Virginia's Checkered Flag Motor Car Co. says traffic to its website has been rising since it launched a blog several months ago. The Checkered Blog offers an online venue for sharing information on a range of automotive and non-automotive topics...
Scott Painter calls himself a serial entrepreneur. It means he comes up with ideas and then comes up with the money to put those notions into action. It can be a risky business. An entrepreneur has to be willing to risk everything and lose...
Lead scoring is not a popular topic among most Internet directors, but it is a practice they may have no choice but to adopt. The concept is as Internet leads come in, they are assigned a number based on their likelihood to turn into a sale. Urban...
Cars.com is the first automotive website to launch a mobile version of its site. Shoppers can access it from web-enabled mobile devices and do almost anything that can be done from a personal computer.
Some sweeping changes are taking place just off the radar screens of most pre-owned departments.
While these changes are occurring almost unnoticed, they will have an impact of historic proportions. They already are affecting your pre-owned success.
Online technologies such as blogs, podcasts and streaming video are changing the way consumers research and buy products and services, especially vehicles. Trends suggest modern advertising should be a combination of these new technologies and...