Despite the revival of a massive public-relations campaign, the prototype vehicles’ technical problems are noted by critics who see the company merely as a project to support majority owner Mikhail Prokhorov’s political ambitions.
Mercedes India CEO Eberhard Kem calls 2013 “the year of the offensive,” declaring, “The overwhelming success of the A-Class inspires us to push ahead even more aggressively with our new-generation cars for India.”
The Mercedes-Benz subsidiary has made at least four sales since inaugurating the system last week.
While interest in hybrids Down Under appears to have had little impact on sales, there has been a move away from larger cars in the past eight years toward smaller models and SUVs.
Many dealers believe only young car shoppers rely on mobile devices, but a survey says otherwise.
Today, dealer advertising must be a “real-time” experience for potential customers.
Some customers who use website chat functions aren’t ready to speak to a car salesman yet.
