Honda Focus on Affordability With Insight

Promising It will be the Most Affordable hybrid yet, Honda Motor Co. Ltd. President Takeo Fukui stresses simplicity and low cost in unveiling a concept version of the Insight Hybrid. The car, a conservatively styled 5-door hatchback, is a stark contrast with the original Honda Insight, an aluminum-intensive 2-seater that featured very futuristic styling. Introduced in the U.S. before Toyota Motor

Promising It will be the Most Affordable hybrid yet, Honda Motor Co. Ltd. President Takeo Fukui stresses simplicity and low cost in unveiling a concept version of the Insight Hybrid.

The car, a conservatively styled 5-door hatchback, is a stark contrast with the original Honda Insight, an aluminum-intensive 2-seater that featured very futuristic styling.

Introduced in the U.S. before Toyota Motor Corp.'s Prius, the original Insight was the most fuel-efficient car in America, getting highway mileage as high as 70 mpg (3.4 L/100 km).

Despite its efficiency, the little car never caught on and was completely overshadowed by the Prius.

Practicality is the rule with the new-generation Insight. It will have more interior room than the current Honda Civic Hybrid sedan.

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