Hybrid-Vehicle Interest Picks Up Among Australians
Executive Summary
The brand garnering the highest portion of hybrid consideration is Volvo, and the research company says Volvo Australia should bear this in mind when deciding whether or not to import the all-new XC90 Plug-In Hybrid.
A new poll indicates a slight rise in the number of Australian motorists who say they’d seriously consider buying a hybrid vehicle.
The first increase since 2008, although small, is noteworthy, Roy Morgan Research says.
The pollster says almost 46% of the 2.26 million Australians planning to buy a new car in the next four years seriously would consider buying a hybrid vehicle. This is up from 43.6% at the same time last year, and represents an increase of 21,000 people.
The brand garnering the highest portion of hybrid consideration is Volvo, at 64.2%. The research company says this is an important factor for Volvo Australia to bear in mind when assessing whether to import the all-new XC90 Plug-In Hybrid.
Motorists in the market considering a Kia, Lexus or Honda also would look closely into whether to buy a hybrid, while those thinking of buying a Mercedes or Jeep are the least open to the idea.
Jordan Pakes, Roy Morgan Research industry director-automotive, says the latest research shows motorists considering or planning to buy certain makes are more likely than others to be open to the idea of a hybrid.
“With a growing variety of hybrid cars now on the market, ranging from the budget-friendly Toyota Prius C and Honda Jazz Hybrid…to luxury models including the all-new BMW i8, motorists have more opportunity than ever to choose a hybrid model manufactured by their preferred automotive make,” Pakes says in a statement.
