“I was trying to come up with something different and saw what was going on with catalytic converter thefts,” says Auto Prime Financial Services’ Brian Murphy.
If you look at the proposed FTC rule banning junk fees and bait-and-switch advertising, all it requires is more transparency from auto dealerships, which is what consumers have been demanding for years.
With just the customer’s name and address, soft pulls allow an early-stage snapshot of the customer’s credit profile and insights into their buying power before you start building any deal.