According to iSpot, five automakers ran six ads during Super Bowl LIII. Toyota led the way for the most-seen auto ads with 164.8 million TV ad impressions.
The 3500-, 4500- and 5500-model work trucks lead their segment with 35,220 lbs. of towing capacity, gross combined weight ratings of 43,000 lbs. and payload of 12,510 lbs., Ram says.
The 40,900-sq.-ft. test center houses a prototype shop and the technology to test exhaust systems from the material and component level to the system level for cars and commercial vehicles, Eberspaecher says.
A key theme of the first-place ad for the week of Jan. 21 is control; it emphasizes Co-Pilot360 technology, including a lane-keeping system, available in the ’19 Lincoln Nautilus.
Mobility solutions represented more than 60% of total sales by Bosch’s four operating units in 2018. The company says the sector outperformed global automotive production.
The Nautilus commercial not only was No.1 for the week of Jan. 14, but also had the best iSpot Attention Index (154) in the ranking, getting 54% fewer interruptions than the average auto ad.
Lear and Gentherm say the partnership will pursue advanced development of a highly integrated, modular heating and cooling solution for Lear’s Intu seating system.
The top ad for the week of Jan. 7 sees actor Matthew McConaughey promoting the new ’19 Lincoln Nautilus and closes with the tagline “Technology that helps put you in control.”
The automakers also will look into collaborating on autonomous vehicles, electric vehicles and mobility services, Ford CEO Jim Hackett and VW CEO Herbert Diess say.