June Sees LV Sales Record in Mexico
Executive Summary
Continuing a string of monthly sales records that began in January 2015, Mexican consumers bought 134,376 light vehicles in June, despite concerns over a slowing economy and weaker peso.
For the 18th consecutive month, Mexican dealers sold a record number of light vehicles in June.
A slowdown in the country’s manufacturing sector and an impending central bank rate hike (the second this year) to support the weakening peso following the Brexit vote appeared to have negligible impact on buyers.
Consumers took home 134,376 units during the month, an average of 5,168 daily that bested by 21.0% the prior June record of 106,756 units sold in 2015 at a rate of 4,270 daily.
Compared with May’s 4,862-a-day pace on volume of 121,452 units, June sales were 6.4% stronger.
There were 26 selling days in June compared with 25 the prior month and year-ago.
Both cars and light trucks surged to record levels for the month, with cars rising 22.5% from the prior year to 89,577 units, while light trucks increased 18.2% to 44,799.
Nissan/Infiniti, with 33,674 deliveries and a 23.7% market share, held fast to the No.1 spot with a 14.1% gain on year-ago. Still, its lead over archrival General Motors narrowed sharply to 13.4% from 24.1%.
Second-place GM turned in a strong June performance with sales of 29,153 LVs, up 30.2% from the prior year as its market share increased to 21.7% from 20.2%.
With 20,529 units, third-place Volkswagen/Audi posted a 16.8% gain vs. June 2015, although its market share slipped to 15.3% from 15.9%.
First-half industry deliveries totaled a record 721,007 units, an 18.4% rise from like-2015’s 608,958 units.
January-June car sales reached a record 466,538 vehicles, 16.1% more than the 401,821 sold a year earlier. But the month’s benchmark 254,479 light-truck deliveries posted an even more impressive 22.9% year-over-year increase, increasing market penetration to 35.3% from 34.0%.
