When designers started, there were three choices for an electric pickup truck: Make the interior look like a conventional truck, a spaceship or a Tesla. Rivian chose “none of the above.”
The Rivian R1T pickup impresses with a new design language for pickups that is luxurious, sustainable and full of cool gadgets and storage spaces never seen before.
The battery-electric iX represents the cutting-edge of interior design and sophisticated UX for the German automaker, incorporating an artful aesthetic that we never thought we’d see in a BMW.
Crystal, wood and fabrics replace plastics throughout the BMW iX interior, combining with hexagonal patterns and two-tone upholstery to create a stunning new interior design language for the German automaker.
The iconic performance cues are all there, but the automaker also transitions the car into a new age, with digital instrumentation, a solid infotainment system and other high-tech touches.