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Improving Adhesion Capabilities through Chromium-free Conversion Coatings

Sep 13, 2018

Plasma treatment is used as a surface modification technique to prime automotive parts for improved bonding. While plasma treatment does enhance surface wetting and improve surface energy, it adds operational cost, footprint demand and offers only...

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Boosting Performance and Efficiency of Electric Vehicles through Advanced Adhesive

Sep 13, 2018

Bloomberg New Energy Finance predicts electric vehicle sales will overtake internal combustion engines within just over 20 years, thanks in part to battery prices coming down sooner than most expect. With every large automaker now working on...

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Adapting to Today's Car Buyers: How to Reach Distracted Shoppers

Aug 24, 2018

With more channels and resources at their fingertips than ever before, today's car shoppers don't follow a linear path to purchase. Instead they have a scattered collection of interactions across multiple sites and devices, with dealer visits...

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Improving Employee Retention Strategies to Increase Profitability

Aug 24, 2018

Employee retention is one of the biggest elephants in the room at dealerships around the country. With average turnover rates as high as 67 percent for automotive retail salespeople, it isn't a secret that dealerships have a long way to go when it...

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Designing your VDPs to Drive More Deals

Aug 24, 2018

In an era of rapidly evolving consumer expectations and increased online competition, your Vehicle Details Pages need to do more than engage shoppers, they need to drive deals by creating a transparent and trustworthy experience. Making this...

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The Future is Clear: How to Increase F&I Profit in the Transparency Economy

Aug 24, 2018

Is your dealership transparent? We live in a world where people value, and often expect transparency. Customers go out of their way to find the information they want. Most conduct at least 13 hours of research online before buying a car. If your...

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The Personal Touch: Dealer Website Personalization

Aug 24, 2018

86% of consumers say that personalized shopping experiences factor into their purchase decisions*, but what tools and technologies are making personalization possible for dealers? Join Katie Wilkins, Director of Website Products at Dealer.com, as...

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BONDERITE Next Generation Metal Pretreatment: Sustainable Pretreatment for Increased Mixed Metal Use

Aug 24, 2018

By 2025, the American Chemistry Council tells us that our use of alternate materials will be more evenly distributed compared to recent years. To make this a successful transition, new materials and process technologies need to be incorporated...

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Set Yourself Apart by Creating a Convenient Car Buying Experience

Aug 24, 2018

The way consumers buy cars has changed significantly in recent years. A vast majority of the car-buying experience has been done online before the customer even walks on your lot – in fact, consumers are nearly 60% of the way through the customer...

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The Road Ahead: Aluminum Vehicle Content Surge

Aug 24, 2018

Over the next decade, automakers will adopt high-strength, low weight aluminum alloys in vehicle design at a faster pace than any time in history. What does this mean for automakers and consumers? How will potential changes to 2025 fuel economy...