Date: Tuesday, June 29, 2021
Time: 11:00 AM Eastern Daylight Time
Duration: 1 hour
The window to grab consumer attention and get them into your showroom has never been smaller.
With the pandemic still in play and widespread inventory shortages up to bat, consumers are increasingly selective on how many dealerships they’ll visit -- and are submitting leads from further distances based on inventory.
Join Urban Science experts to uncover:
- What drives consumers into a dealership, from the voice of the consumer
- Winning strategies to effectively and efficiently target consumers and bring them into your dealership
- How to leverage your CRM data to expose defections and correct the weaknesses in your operations
Global Practice Director
In his role as a Global Practice Director for Urban Science, Eric is responsible for developing solutions that use best-in-class data, analytics and technology to help automotive marketers and retailers. His area of specialty leverages sales and defection data to efficiently target consumers and drive high-value traffic through showroom doors.
Eric joined Urban Science in 2016 after more than 20 years of consulting and agency experience focused on empowering automotive and retail clients drive significant returns on their marketing investments. In his time with Urban Science, Eric has been instrumental in defining the company’s digital vision and bringing a suite of solutions to market that help retailers and marketers generate, measure and optimize showroom traffic and sales.
Eric holds a bachelor’s degree in Economics from Michigan State University, a master’s degree in Business Administration from the University of Michigan and is involved with the Boy Scouts of America and Professional Ski Instructors of America.
Director of Central Service
Travis Laufle is the Director of Central Services for Urban Science, leading the organization’s dealer success and customer experience team. In his current role, Travis is focused on partnering with dealerships to improve sales operations and market more intelligently through data-driven strategies.
Travis joined Urban Science in 2015 by way of acquisition, after helping to grow and scale AutoHook, LLC in a variety of different roles. He has partnered with some of the biggest brands in automotive, consistently delivering high-impact marketing campaigns and effective operational strategies. Travis has a passion for blending meaningful relationships and data analytics to elevate his client’s success.
Director of Marketing & Technology
Germain Motor Company
Based in Columbus, Ohio, the Germain Motor Company represents 20-brands across 4-markets and 3-states. Shaun “NIFF” Kniffin came to the Germain organization in 2005 and started in the automotive business in 1993 in retail sales.
Shaun is also co-founder of the NCM Digital Marketing 20 Group (20m2) which currently has representation of over 300-rooftops from various groups around the country. His background also includes several dealer advisory roles and speaking engagements. “NIFF”, as he is known amongst his peers, is considered one of the leading automotive digital marketing experts in the country; humbly serving the industry and the company that has blessed him over the span of his career.
Ben’s experience in the automotive industry spans nearly two decades. In this time, he’s helped build brands while creating and driving multi-faceted marketing strategies. In his current role at Linnihan Foy, Ben partners with dealership groups and other industry organizations to build their brands, differentiate via unique brandpositioning and grow their businesses through holistic marketing management.
Prior to joining Linnihan Foy, Ben spent eight years on the corporate leadership team of Morrie’s Automotive Group as Marketing Director. In this role, he was responsible for growing the Morrie’s brand, leading overall marketing strategy and managing the internal marketing team.
Ben holds a passion for building meaningful connections within communities. He forms these connections through innovative activities, community education and service and philanthropic activities. Ben also ties previous experience managing market research for a Fortune 200 CPG company to his work in automotive. This helps him continue to implement ongoing brand tracking studies, standardized ad testing and regular concept tests.
Steve Finlay is the editor of WardsAuto Dealer Businessmagazine and a senior editor forWardsAuto.com. His journalism career started 43 years ago as a newspaper police reporter.