Is your dealership transparent? We live in a world where people value, and often expect transparency. Customers go out of their way to find the information they want. Most conduct at least 13 hours of research online before buying a car. If your dealership isn’t providing the information they seek, customers will go somewhere else to find it.
With industry newcomers like Carvana and Vroom enabling customers to bypass traditional dealerships altogether, you need a winning strategy to stay competitive. Embrace transparency in all facets of your business – from pricing to service, to financing – and it can mean the difference between a customer walking away with keys to their new car, or never walking into your showroom at all.
In this session, you’ll discover:
- What the transparency economy is and how it’s transforming car-buying.
- The truth about negotiation and consumer preferences, and how your pricing strategy really affects your bottom line.
- The most important factor customers use when deciding which dealership to buy from.
- How you can win more customers, gain a competitive advantage, and increase PVR $500-$700.
SPEAKER
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Matt Weinberg, SVP of Consumer Experience, Drive Motors
Matt Weinberg has over 20 years of leadership experience in the automotive industry and has consulted for more than 100 dealer groups on internet sales processes and ecommerce. He is a trusted advisor for Wards Auto Top 10 dealer groups, including Lithia, Asbury, and Hendrick. |
Register today for this exclusive, free webinar!