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Arianne Walker of Amazon's Alexa Automotive says they've only just begun.
Joe Wilssens Photography
From left, Navigant Research's Sam Abuelsamid and Frog Design's Theo Calvin discuss the need to weave touchpoints into one seamless experience.
Joe Wilssens Photography
Audi A8, a Wards 10 Best UX winner.
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Steve Bell of Heavy Reading during a session on how 5G will transform UX and safety.
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Building a better UX is discussed by, from left, Accenture's Jonathon Baugh, Rightware's Ville Kolppo, NNG's Randy Tyner and Movotiv's Parrish Hanna.
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Checking out the goods.
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Making a point is Don Butler, Ford's executive director-connected vehicle and services.
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Taking the wheel at Autoliv's exhibit.
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Jim Misener, senior director-product management at Qualcomm, the world's largest chip manufacturer.
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Conference floor demo.
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From left, Inteva's Mike Maddelein, Pocketsquare's Dave Lyon and Lawrence Tech's Liz Wetzel talk about HMI.
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Visiting with exhibitor.
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Wards 10 Best UX winner Range Rover Evoque
Joe Wilssens Photography