Nearly all infotainment systems look alike, Pocketsquare Design co-founder Dave Lyon says, meaning car manufacturers are missing an opportunity to wow buyers and establish distinctive brand identities.
A panel session focused on materials at the WardsAuto User Experience Conference includes an Ohio State researcher testing fabrics embedded with sensors capable of reading a person’s vital signs and adjusting seatbelt tension automatically.
Projecting icons generated by advanced safety systems on the windshield is seen as a way to create safer driving.