An auto maker that ignores the importance of interior design does so at its own risk, Ford’s Peter Horbury says, adding, “Today’s customers have incredibly high standards.”
Of the more than 500 customer needs identified in a recent survey, No.2 on the list was a desire for vehicle cabins to protect occupants from every angle in the most violent of collisions.
The Nissan Around View Monitor is one electronic system that – for once – is practical, simple to use and works extremely well.
The optimum time for bringing suppliers into the product development process remains a subject of debate between suppliers and OEMs.
The continued globalization of the auto industry, including the troubled supplier sector, will necessitate vast operational changes for both suppliers and OEMs.
Despite the early promise, HUD never became as popular as had been predicted. That could soon change.