“There is a lot of smart design we can do,” Chrysler’s design chief says. “There’s a lot things that can be common, (items) you don’t see that don’t hurt the design.”
The benefit of the competition’s new format is that it allows several outstanding interiors from the same segment to make the Ward’s 10 Best Interiors list.
In a total lifecycle assessment, a gas guzzler with a highly recyclable, environmentally friendly interior might fare better than a fuel-sipper with a conventional interior.
As vehicles add telematics and multimedia technologies, J.D. Power finds evidence quality problems are surfacing, according to a panelist at the Ward’s Auto Interiors Conference.