Fullsize pickups still will be around in 2025, but they will have to be a lot different in order to meet corporate average fuel economy and emissions targets. What will their interiors look like? (See related story: Student Designers Envision...
WardsAuto and CCS challenged students to envision a 2025 truck interior that integrates the multiple roles pickups play in their owners’ lives.
Experts deny people 18-34 are disinterested in cars. Research shows them to be as emotionally attached to their vehicles as their smartphones and auto makers are tasked with safely combining the two.
Lincoln’s product marketing manager explains the importance of “cultural progressives” who enjoy new experiences and a good meal. They even like to know where the butter comes from.
In the fourth annual WardsAuto Interiors Student Design Competition, three students from Detroit’s College for Creative Studies are recognized for exceptional work.
What all drivers have in common is a need to feel connected to their vehicles, but they also demand not to be distracted by them, a top executive says.