The next cohort of consumers is the first generation to be raised looking down at display screens on devices such as PDAs, hand-held video games, iPods and laptop computers. As a result, they see things differently, one expert says.
Inspired by Fiat’s adventurous attitude toward style, Chrysler says future Jeep interiors will feature “rich, natural color toning” and “organic inspired finishes.”
Public-service programs are raising awareness of the dangers of distracted driving, but Americans simply are convinced some risks are less serious than others.
The 2010 Ward’s Interior of the Year list celebrates everything from sporty affordability and clever functionality to dramatic styling and over-the-top luxury.
Greenwashing is causing consumers to delve into the authenticity of environmental assertions.
Design executives from Toyota, Chrysler and Ford discuss the growing importance of interiors in their vehicle programs as consumers become more choosy.
A top designer says under Bob Lutz, GM went from “near the bottom of the interiors market to world-class in one product cycle.”
As the new generation moves to luxury, they look for multi-functional interiors with lightweight and ‘green’ materials.
Ward’s writers pass along the buzz at this week’s Ward’s Auto Interiors Conference in Dearborn, MI.
Attention to details is what has earned Audi in general and its interiors in particular a reputation for excellence.