Ferdinand Dudenhoeffer, a professor at Germany’s University of Duisburg-Essen, notes: “Volvo, Tesla, BMW, Audi and the likes are all turning away from leather seats, reflecting that the circular economy theme is becoming more prominent in their...
“The best-performing car is one that people want to spend time in,” says Tata Communications' Ankur Jindal.
“We have a choice to throw it away or turn it into a beautiful material,” Fernando Caccia of Bader Leather says of his company’s product.
New mass-production-ready, multifunctional tech can save the auto industry more than $900 million per year in the U.S. and overcome compliance challenges of stricter upcoming in-cabin safety regulations.
“The space will be transformed into a place people go for the experience,” says Vishnu Sundaram of Stellantis during Informa’s Auto Tech: Detroit conference.
Drivers’ job-1 is to drive. “But they want a form of entertainment at the same time,” Xperi’s Jeff Jury says.