Nearly 500 people attended last week's WardsAuto Interiors Conference in Novi, MI, to learn about the latest trends in vehicle interiors. The day included keynotes by top designers at Ford, Mercedes-Benz and Volvo, as well as several panel...
“We wanted to make sure we had something that was constantly evolving and completely intelligent,” says Andrew Hill, Director-UX, Data & Artificial Intelligence,
Mercedes-Benz Research & Development North America.
Ernie Wilson, vice president-advanced design and engineering at supplier Auria, says comfort will be influenced by both styling and functionality.
The automaker is turning its Global Strategic Design studio into a playground, says Chief Designer Dennis Sartorello, who believes that’s the best way to create interiors that meet customers’ quickly evolving mobility needs.