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Launch Edition Gladiators will feature 17-in. mid-gloss black aluminum rims.

Jeep Gladiator Sweepstakes: $100,000 to ‘Find Your Freedom’

The Launch Edition of Jeep’s first pickup truck in 27 years will be available to 4,190 customers beginning April 4, priced at $60,815. Buyers can submit videos for a chance to win $100,000 to cover a year of Gladiator adventuring.

SACRAMENTO, CA – Jeep’s first pickup truck in 27 years, the ’20 Gladiator, will begin arriving at showrooms in May, and 4,190 customers will be able to mark the occasion with a fully loaded Rubicon Launch Edition with unique badging, wheels and interior accents.

The Launch Edition Gladiator carries a sticker price of $60,815 (plus $1,495 in destination and handling charges) and is available for pre-order at on Thursday, April 4, coinciding appropriately with Jeep 4x4 Day. FCA is limiting Launch Edition volume to 4,190 units in the U.S. as a tribute to the 419 area code of Toledo, OH, where the Gladiator is built.

Launch Edition buyers will be eligible to win one year’s salary of $100,000 as part of Jeep’s “Find Your Freedom” content, allowing one lucky winner to take a year off from work to hit the road or trail in their new Gladiator. Interested customers will submit personal Gladiator-themed videos to be judged by Jeep brand managers and wounded warrior U.S. Army veteran Noah Galloway.

Jeep has set up a Gladiator concierge online site to help Launch Edition customers find a dealer, submit deposits and finalize the sale.

Launch Edition Gladiators will feature 17-in. mid-gloss black aluminum rims, 33-in. Falken Wildpeak all-terrain tires, body-color hardtop and fender flares, black leather seats with red accent stitching and a wrapped instrument panel mid-bolster painted in Monaco silver.

Standard features include LED head and tail lamps, an 8.4-in. (21-cm) touchscreen, 9-speaker Alpine premium audio system and forward-facing TrailCam camera. Standard driver-assistance technologies include blindspot and cross-path detection, advanced brake assist, full-speed Forward Collision Warning Plus, full-stop adaptive cruise control and spray-in bedliner.

All versions of the Gladiator – adapted from its Wrangler platform mate – come with a steel cab and box and aluminum hood, doors, windshield frame and tailgate. All Gladiators are convertible, with a soft top or removable hardtop, and doors can be removed as well.

Power comes from a 3.6L Pentastar V-6 rated at 285 hp and 260 lb.-ft. (353 Nm) of torque, mated to a 6-speed manual or optional 8-speed automatic transmission. Fuel economy ratings are 17/22 mpg (13.8-10.6 L/100 km) city/high with the automatic and 16/23 mpg (14.6-10.2 L/100 km) with the manual.

Jeep plans to launch a 3.0L diesel V-6 in the Gladiator in 2020.

Gladiator Rubicon models can tow up to 7,000 lbs. (3,175 kg), while the Overland and Sport models can handle 7,650 lbs. (3,470 kg).

Pricing starts at $33,545 for the Gladiator Sport, $36,745 for the Sport S, $40,395 for the Overland and $43,545 for the Rubicon. Overland and Rubicon are expected to be the most popular models at launch, and 10% of Gladiator buyers are expected to pick the manual transmission.

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