In what might seem out of character for the mass-market Kia brand, the South Korean automaker takes on luxury marques with the battery-electric EV9 large CUV. Anyone who has watched Kia’s upmarket moves in the past few years shouldn’t be surprised.
Auto industry analysts say the cockpit user experience is more important than horsepower in the EV era, and transparent display technology can be key while also enhancing vehicle safety.
Global consulting firm McKinsey reports that many consumers will come off the sidelines to buy BEVs when fast chargers are as visible and ubiquitous as gas stations.