In the worlds of fiction and fantasy, every superhero has a superpower—something they do that ordinary people cannot. Superheroes may not exist in the real world, but mortals have managed to build technologies that far surpass even the strongest superheroes. The automotive industry is filled with super-technologies. Not only are today’s cars unbelievably capable, but the technologies used to sell and service vehicles are powerful beyond imagination. To know whether your dealership has an ordinary customer relationship manager or a superhuman CRM, look for the following CRM superpowers.
Super strength may be the most common superpower, but it’s not necessarily the most useful. Whether you’re talking about a hero or a CRM, sometimes it’s the special mental and cognitive powers that really make a difference. The most advanced CRMs now use artificial intelligence to help you know what your customers want before they ever walk through the dealership doors. These systems can provide AI-driven customer insights that inform sentiment analysis, reveal buying signals, and measure deal strength. That means your dealership can stop guessing what your customers want and, instead, uncover real, meaningful insights derived from your customer data.
Everyone knows that the auto sales industry has changed and that, today, the real power lies with the car buyer. Today’s buyers follow their own paths and they don’t conform to the traditional customer journey. As a dealer, you need a customer relationship manager that recognizes the unique nature of every customer and is flexible enough to track, communicate, and transact on their terms. With a flexible CRM, dealerships can customize and adapt the system to fit their unique processes.
Of course, all good heroes use their superpowers to take care of other people and a great CRM is no different. Personal support, training, and utilization efforts are the hallmarks of a super CRM. Ideally, your dealership’s CRM company would offer performance management, including a dedicated industry expert that works side-by-side with you on your business goals.
From margin compression to declining sales volumes, the automotive retail industry is fighting its share of villains right now. Fortunately, there are also plenty of super-powered technologies available to save the day for your dealership. It’s important, though, to find a CRM that can do things ordinary CRM platforms can’t. Top-tier CRM platforms like the VinSolutions Connect CRM are now equipped with features that help you leverage technology to build better human relationships.