Showroom 101

The New Car Dealers Association of San Diego County sponsors a sales training program to bring new talent from recent high school graduates to retirees into the showroom, says Dean Mansfield, president. Called the California Sales Training Academy when held in Orange County, San Jose or San Diego and the Sales Training Academy for Automotive Retailers when taught in Philadelphia the effort to recruit

The New Car Dealers Association of San Diego County sponsors a sales training program to bring new talent — from recent high school graduates to retirees — into the showroom, says Dean Mansfield, president.

Called the California Sales Training Academy when held in Orange County, San Jose or San Diego — and the Sales Training Academy for Automotive Retailers when taught in Philadelphia — the effort to recruit and train new sales personnel is heavily dealer supported and used, Mr. Mansfield says.

Free to salespeople wannabes, the five-day sessions typically attract 20 to 25 people twice a month.

“The people who attend this course to become car sales people are committed to career change,” Mr. Mansfield says. “I would say 95% to 98% who complete it become sales people, many recruited by our sponsoring dealerships.”

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish