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Rick DeSilva Jr. TIME Dealer of Year 2021.png
“None of us do it for the recognition, but it’s nice to be recognized,” DeSilva says during his online acceptance speech.

Car Dealer of Year Winner: ‘None Do It for Recognition’

New Jersey’s Rick DeSilva Jr. is 2021 TIME Dealer of the Year.

Second-generation dealer and all-round community do-gooder Rick DeSilva Jr. wins the 2021 TIME Dealer of the Year award sponsored by Ally Financial.

The owner of Liberty Subaru in Emerson, NJ, is cited for a long list of charitable works as well as COVID-19 pandemic safety efforts last year.

Looking at the impressive list of fellow nominees in the running, “I didn’t prepare an acceptance speech,” DeSilva says of the award presented to him at an online ceremony during the National Automobile Dealers Assn.’s annual convention. State and local dealer associations nominated 40 dealers nationwide.

“As dealers, we have the opportunity to do good in the world, every year,” says DeSilva. “None of us do it for the recognition, but it’s nice to be recognized.”

Among recent community-service work, while serving as vice president of the Mahwah Board of Education he participated in safely planning the return of students and staff to school amid the pandemic. He’s a graduate of that school system.

His dealership hosts annual pet adoption events and has supported Adopt-a-Soldier Platoon, Special Olympics New Jersey Torch Run, Jersey Cares Coat Drive, the Valerie Fund (aiding children with cancer and blood disorders), Ramapo College Foundation, New York-New Jersey Trail Conference and Bergen Highlands Ramsey Rotary Gift of Life.

“Rick is exactly the type of person who makes me proud to represent dealers,” says Jim Appleton, president of the New Jersey Coalition of Automotive Retailers, who nominated DeSilva for the award. “His father, Rick Sr., and brother, Mike, are huge factors in this, too.”

Subaru executives praise the DeSilva family for its long-time charitable work and for running a high-performing dealership that Rick Sr. founded 44 years ago when Subaru was a fairly obscure brand in the U.S. The family went on to represent three other Asian automakers: Kia, Hyundai and Genesis.

Christina Dawkins. Christine Alicandro-Karnolt.png“America’s auto dealers have led the way, in their communities and the broader auto industry, during an incredibly challenging year,” says Doug Timmerman, Ally’s president-auto finance.

He praises nominees for “their ingenuity in business and unwavering commitment to giving back in their local communities.”

Rhett Ricart, the 2020 NADA chairman, describes the dealer of the year award as “the most prestigious honor a new-car dealer can receive.”

The four regional finalists:

  • Christine Alicandro-Karnolt (pictured above, right), Marty’s GMC Buick, Kingston, MA, another second-generation dealer.
  • Timothy Crenwelge (pictured below, right), Crenwelge Motors, Kerrville, TX, who at age 23 became the youngest General Motors dealer in the U.S., selling GMCs.
  • Michael Molstead (pictured below, left), Mike Molstead Motors, Charles City, IA, who began working at a dealership while attending college on a football scholarship.
  • Christina Dawkins (pictured above, left), Co’s BMW Center, Loveland, CO, who grew up working for a dealership family.

Michael Molstead. Timothy Crenweldge.pngAlly gives $10,000 to DeSilva’s charity of choice and $5,000 to each of the four finalists’ chosen nonprofits. Ally also kicks in $1,000 to charities of choice for all 40 nominees. For backgrounds on them, click here.

Faculty from the Tauber Institute for Global Operations at the University of Michigan picked the winner and finalists.

Steve Finlay is a retired WardsAuto senior editor. He can be reached at [email protected].

TAGS: Dealers
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