WARD'S AutoWorld is preferred by your customers, or your ad is free.
From its inception, WARD'S AutoWorld has delivered a "beyond the headlines" look at the automotive industry, showing our readers how today's news and trends will impact them tomorrow and helping our advertisers strengthen their bonds with those readers, your customers. This editorial mission, backed by our 80-year history of serving the industry's information needs, has earned us the status of "preferred OEM publication" throughout the industry. (See the link below for information on our Readership Guarantee.)
WARD'S AutoWorld also delivers the most targeted reach of any automotive OEM publication. Our circulation targets design engineers, corporate management, purchasing officials and other senior level members of the buying team, meaning your WARD'S campaign is cost-effectively aimed at those in positions to buy your products. No educational, governmental, or others "allied to the field." In other words, no waste.