Cars.com is the first automotive website to launch a mobile version of its site. Shoppers can access the site from any web-enabled mobile device and do pretty much anything that can be done from a personal computer.
The mobile site provides shoppers access to information and tools on Cars.com in a format optimized for their personal device.
Mobile shoppers can find a local dealer through the site's dealer locator, which will also offer maps and directions to the dealership and click-to-call functionality.
Shoppers also can search Cars.com's inventory to get more details on cars that interest them, including photos. Other features allow shoppers to access Kelley Blue Book's Used Car Values, calculate vehicle payments and read expert reviews and the latest automotive news via Cars.com's blog, KickingTires.
In a recent Cars.com survey, 30 % of consumers indicated they would access the site from a dealership lot. As mobile internet access grows at a rate of one million subscribers a month, Cars.com expects that number to rise quickly.