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FordFord's performance idea.Ford's performance idea.
It takes a bit of confidence to attend to "enthusiast" buyers - they're hard-core, educated perfectionists who know what they want from a vehicle and aren't likely to put up with any foolishness from dealership personnel who aren't of a similar mind.That's why few manufacturers go much further than simply advertising their "performance" entries. Targeting vehicles specifically at the enthusiast customer
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