Ever since cupholders tore the auto industry apart in the 1980s, vehicle cockpits have been a battleground for new technologies and culture wars. Making people happy in cars now is harder than ever. A 2022 MBS panel with representatives from...
Ferdinand Dudenhoeffer, a professor at Germany’s University of Duisburg-Essen, notes: “Volvo, Tesla, BMW, Audi and the likes are all turning away from leather seats, reflecting that the circular economy theme is becoming more prominent in their...
New mass-production-ready, multifunctional tech can save the auto industry more than $900 million per year in the U.S. and overcome compliance challenges of stricter upcoming in-cabin safety regulations.
“The space will be transformed into a place people go for the experience,” says Vishnu Sundaram of Stellantis during Informa’s Auto Tech: Detroit conference.
Bose’s Electric Vehicle Sound Enhancement technology, engineered for the mostly silent interior that comes with operating an electric vehicle, sends custom-designed propulsion sounds into the cabin of the GMC Hummer pickup.