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Volvo backing Israeli company specializing in optical and imaging technology.

Volvo Cars Investing in Augmented Reality Technology

Much like the technologies seen in military fighter aircraft, for automotive the technology could create a wide-view “head-up display” that could create a sense of distance as virtual objects are superimposed onto the real-world environment.

Volvo’s latest start-up investment brings the promise of future augmented-reality vision to the vehicle’s windshield.

The automaker’s venture capital investment wing, Volvo Cars Tech Fund, has invested in the optical and imaging technology start-up Spectralics.

The Israeli company has a background in aerospace technology development creating imaging and optical infrastructure-spanning materials, hardware and software, enabling a wide variety of advanced optical capabilities.

Chief among Spectralics’ core solutions is the multilayered thin combiner, which is a new type of thin optics “film” applicable to see-through surfaces of all shapes and sizes. Integrated into a car’s windshield or windows, the technology could be used to overlay imagery on the glass.

Much like the technologies seen in military fighter aircraft, for automotive the technology could create a wide-view “head-up display” that could create a sense of distance as virtual objects are superimposed onto the real-world environment.

Other potential uses of the technology include advanced filters for various applications, in-cabin sensing, blind-proof forward-facing cameras and digital holographic projections.

Spectralics is a product of the MobilityXLab program in Gothenburg, Sweden, and is part of the DRIVE network in Tel Aviv, Israel.

They are both accelerators for promising start-ups with ideas that can break new ground in the mobility sector. Volvo Cars has been a leading partner in both initiatives since 2017.

Henrik Green, chief product officer at Volvo Cars, says: “Spectralics is an exciting company with technology that holds truly great promise. By supporting their development, we can bring forward the potential their products could have in future Volvo cars.”

TAGS: Vehicles
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