Subaru is the most-seen brand in the chart, with two commercials that had a combined 270.3 million TV ad impressions, per iSpot.
Automaker reports premium luxury and LCVs hold up against "challenging" economic and logistics environment and that R&D into ICE technology will continue into 2030s as BEV sales stay weak.
Electric vehicle makers Rivian and Lucid post post big losses in 2023. Rivian is forecasting staff cuts, while Lucid is cutting production.
GM Rushing to Make PHEV Pickups; Rivian To Cut Staff as BEV Demand Slackens; Stellantis and Chinese tech