As your dealership closes the books on 2019 and prepares for a new decade of auto sales, there’s some good news in the industry. Over the past five years leading up to the new decade, per capita disposable income has gone up, resulting in increased consumer confidence and more customers in the market for new and used cars, according to IBISWorld.
These new customers are online right now researching vehicles and looking for a dealership just like yours. And there’s no shortage of competition. As your dealership transitions to a new decade of auto sales, VinSolutions Connect Automotive Intelligence can help you make every connection count to boost sales and win more customers away from your competition.
VinSolutions Connect Automotive Intelligence
As competition for customers heats up, many dealers are using artificial intelligence technologies like Connect Automotive Intelligence to see their customers in a whole new light.
Connect Automotive Intelligence analyzes three key customer indicators—Engagement Strength, Buying Signals and Sentiment Analysis—to give dealers better insights into the customer buying journey. In turn, these insights help dealers better understand each customer so they can proactively find, contact and close deals with buyers, giving them a leg up on the competition.
- Buying Signals – Connect Automotive Intelligence analyzes customers’ online research at key industry websites Kelley Blue Book, Dealer.com and Autotrader. This access to Cox Automotive data—which touches 75% of all vehicle transactions in North America—puts Connect Automotive Intelligence a cut above the competition. And it helps dealers identify sales opportunities well before they show up at the dealership.
- Engagement Strength – Connect Automotive Intelligence measures salespeople’s interactions with customers. This can help managers evaluate sales staff, analyze their engagement with leads and provide valuable feedback that can help win more customers.
- Sentiment Analysis – Connect Automotive Intelligence also helps dealers understand when a customer may be ready to buy, or when she’s likely losing interest. By analyzing customers’ communications with your dealership, this technology prevents important messages from falling through the cracks and identifies sales opportunities steps ahead of the competition.
Enhanced Manager Dashboard
Connect Automotive Intelligence does more than help sales staff identify buying signals, engagement strength and customer sentiment. Through an enhanced manager dashboard, it also increases a dealer’s visibility of the sales process. Managers can now use artificial intelligence technology to see how effectively their salespeople are working toward sales goals.
When everyone at the dealership can see the same information, salespeople are more accountable and managers can help the sales process run more efficiently and effectively with frequent follow-up and more focused training. When everyone is on the same page, your dealership can better connect with customers to drive them to your dealership.
Competition for new customers coming into the market will be intense in the coming years. But for dealers who understand what it takes to truly connect with their customers, industry sales growth is always a good thing. Be ready at your dealership to reach out to new customers and sell more cars with the help of Connect Automotive Intelligence.
To learn more about Connect Automotive Intelligence and see your customers in a new light, come see VinSolutions at NADA 2020.