Volkswagen rolls out a refreshed, digitally friendly version of the logo that has identified the brand for more than 70 years.
The automaker describes the re-imagined “VW” as a “minimalist take on the classic logo” that is simpler than the one it replaces. By reducing the logo to its essential elements, it presents as flat and two-dimensional.
“My personal drive in this redesign was to make the W float, bringing a new lightness to the Volkswagen brand,” VW chief designer Klaus Bischoff says in a news release. “Of course, this rebrand also brings Volkswagen into the digital era, transforming our classic logo into a trademark that is easily displayed digitally on devices and applications.”
The new logo was reimagined to function on small scales like a smart watch or phone as well as those displayed at the automaker’s sustainable factories and plants, VW says. The logo’s blue and white colors incorporate a new deep blue tone, allowing for additional color variants.
The international rollout will see the logo used on more than 70,000 vehicles globally, including the ’20 Atlas Cross Sport in the U.S. By mid-2020, VW plans to complete the rollout of the rebrand across its 10,000 dealers in 171 markets spanning 154 countries.
Previous-generation Volkswagen logo.
