Toyota’s country music singalong spot for its National Clearance Event, offering special deals on the ’19 RAV4, tops iSpot.tv’s ranking of the most-viewed automotive commercials – the ads with the highest number of impressions across national broadcast and cable TV airings.
In second place for the week of Aug. 5 is Infiniti’s spot featuring music by Moonlight Breakfast and promoting its Summer Sales Event, where customers can lease the ’19 QX50 Luxe for $379 a month and get a special cash bonus.
At No.3, Subaru wants to give people “a lot to love” during its current sales event, such as interest-free financing on select new models. This ad has the best iSpot Attention Index (150) in the ranking, getting 50% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Land Rover undertakes an epic challenge in its fourth-place commercial as one of its Sport models scales the famous 999 steps of China’s Tianmen Mountain.
And finally, GMC shows how the six-function MultiPro Tailgate of the ’19 Sierra literally makes jaws drop.
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Attention Score: 93.42
Attention Index: 140
Est. TV Spend: $2,790,442
Attention Score: 72.40
Attention Index: 39
Est. TV Spend: $2,636,677
Attention Score: 94.52
Attention Index: 150
Est. TV Spend: $3,763,277
Attention Score: 87.84
Attention Index: 90
Est. TV Spend: $2,111,515
Attention Score: 88.66
Attention Index: 96
Est. TV Spend: $2,076,726
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.