Toyota most-watched ad 6-11-19.jpg
Toyota ad documents couple’s exploits in RAV4.

Toyota Spot Reclaims Most-Seen Auto Ad Title

Toyota’s first-place spot for the week of June 3 shows how a couple prolongs their special time together with a series of adventures involving their ’19 RAV4.

 

A Toyota ad that topped iSpot.tv’s list of the most viewed automotive commercials in mid-April reclaims first place in the latest ranking.

Toyota’s first-place spot for the week of June 3 shows how a couple prolongs their special time together with a series of adventures involving their ’19 RAV4.

In second place, two soon-to-be parents use their Subaru Outback to show the world to their unborn daughter – and take a family trip in the very same car years later because, as the ad notes, 98% of Outbacks are still on the road after 10 years.

The No.3 commercial highlights Mitsubishi’s lineup of ’19 crossover SUVs including the Eclipse Cross and Outlander, while Chevrolet’s fourth-place spot has “real people (not actors)” admiring the ’19 Blazer RS.

Nissan claims fifth place with a fun ad for the ’19 Kicks set to “It's Strange” by Louis The Child featuring K.Flay. This commercial has the best iSpot Attention Index (129) in the ranking, getting 29% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

(click on blue links for videos) 

1. Toyota: Missed It

Impressions: 219,036,752

Attention Score: 93.15

Attention Index: 122

Est. TV Spend: $4,038,151

 

2. Subaru: Never Too Early

Impressions: 199,036,558

Attention Score: 89.65

Attention Index: 85

Est. TV Spend: $2,597,805

 

3. Mitsubishi: More Everything

Impressions: 180,723,246

Attention Score: 90.43

Attention Index: 92

Est. TV Spend: $1,908,181

 

4. Chevrolet: Speaks for Itself

Impressions: 177,005,080

Attention Score: 89.29

Attention Index: 82

Est. TV Spend: $4,908,936

 

5. Nissan: Flex Your Tech

Impressions: 167,468,262

Attention Score: 93.72

Attention Index: 129

Est. TV Spend: $4,001,960

 

Data provided by iSpot.tv, the TV ad measurement and attribution company.

 

TV Impressions - Total TV ad impressions delivered for the brand or spot.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Est. National TV Spend - Amount spent on TV airings for the brand’s spots.


 

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