Toyota owns the top two spots on iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads gathering the highest number of impressions across national broadcast and cable TV airings.
In the first-place ad for the week of April 1, two lovebirds use the Toyota RAV4 to embark on a series of adventures to prolong their special time together. The No.2 commercial, also from Toyota, features another couple, this time using the RAV4 Hybrid to visit family members.
A Subaru family takes a drive down memory lane in the third-place spot that also has the best iSpot Attention Index (144) in the ranking, getting 44% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Subaru also owns the fifth-place ad, promoting the ’19 Forester’s DriverFocus Alert system, which can help put the parents of teen drivers at ease.
In fourth place, Chevrolet explains why the Silverado is the “official truck of calloused hands” and more, and lets viewers know about available discounts.
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Impressions: 190,738,117
Attention Score: 88.23
Attention Index: 88
Est. TV Spend: $3,963,994
2. Toyota: Family Introductions
Impressions: 185,051,096
Attention Score: 88.45
Attention Index: 90
Est. TV Spend: $3,294,258
Impressions: 155,437,056
Attention Score: 94.21
Attention Index: 144
Est. TV Spend: $2,352,250
4. Chevrolet: Truck Month: Official Truck of Real People
Impressions: 152,365,284
Attention Score: 80.17
Attention Index: 52
Est. TV Spend: $813,901
5. Subaru: A Parent's Imagination
Impressions: 151,694,229
Attention Score: 81.70
Attention Index: 57
Est. TV Spend: $2,591,853
Data provided by iSpot.tv, the TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
