Summer themes are featured in four of the five ads in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads making the most impressions across national broadcast and cable TV airings.
In first place for the week of May 20, and for the second week in a row, is Nissan’s spot promoting special savings on ’19 Rogue or Kicks models during its Summer of SUVs Sales Event.
At No.2 is a commercial urging viewers to start the summer off right with a new Chevrolet, while the third-place spot shows some of the fun summer activities to be enjoyed with a little help from a Toyota.
Jaws drop – literally – during GMC’s fourth-place ad highlighting the Sierra’s six-function MultiPro Tailgate. During GMC Truck Month, customers can get special deals such as interest-free financing on most ’19 Sierra and Canyon models.
In fifth place is a commercial from Hyundai promoting special Memorial Day savings including no-interest financing for up to 72 months on ’19 Kona, Tucson and Santa Fe models.
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1. Nissan: Summer of SUVs Event: All You Need
Impressions: 311,897,481
Attention Score: 74.89
Attention Index: 38
Est. TV Spend: $105,240
2. Chevrolet: Memorial Day Sales Event: Start Summer Off Right
Impressions: 301,078,246
Attention Score: 76.13
Attention Index: 40
Est. TV Spend: $1,217,906
3. Toyota: Summer Starts Here: Activities 2.0
Impressions: 244,046,172
Attention Score: 69.06
Attention Index: 31
Est. TV Spend: $1,630,249
Impressions: 242,031,560
Attention Score: 82.70
Attention Index: 55
Est. TV Spend: $2,355,363
5. Hyundai: Memorial Day Sales Event: Kickoff to Summer
Impressions: 225,025,318
Attention Score: 76.48
Attention Index: 41
Est. TV Spend: $230,457
Data provided by iSpot.tv, the TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
