Summertime sales hold the top three spots in iSpot.tv’s ranking of the most-viewed automotive commercials – the ads collecting the highest number of impressions across national broadcast and cable TV airings.
First place for the week of May 27 goes to Nissan’s Summer of SUVs Sales Event spot, which promotes special savings on ’19 Rogue and Kicks models. In the No.2 commercial, Chevrolet suggests you start your summer off right by buying a new Chevy, while Toyota’s third-place ad shows how its models help enable your favorite warm-weather activities.
GMC takes fourth place with an ad suggesting the Sierra’s six-function MultiPro Tailgate will literally make jaws drop. Customers can get interest-free financing on most ’19 Sierra and Canyon models during GMC Truck Month.
At No.5, Infiniti says “luxury should be lived in” in its ad showing how the ’19 QX50 suits all sorts of trips and destinations.
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1. Nissan: Summer of SUVs Event: All You Need
Impressions: 266,378,906
Attention Score: 73.32
Attention Index: 38
Est. TV Spend: $82,617
2. Chevrolet: Memorial Day Sales Event: Start Summer Off Right
Impressions: 237,591,121
Attention Score: 73.51
Attention Index: 38
Est. TV Spend: $989,030
Impressions: 211,702,062
Attention Score: 63.60
Attention Index: 28
Est. TV Spend: $992,130
Impressions: 206,905,621
Attention Score: 78.06
Attention Index: 46
Est. TV Spend: $2,562,120
Impressions: 181,598,205
Attention Score: 86.36
Attention Index: 75
Est. TV Spend: $1,719,610
Data provided by iSpot.tv, the TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
