Add Audi, Mitsubishi and Volkswagen to the list of automakers backing the U.K.’s Go Ultra Low effort to increase awareness of ultra-low-emission vehicles among British car buyers.
They join BMW, Nissan, Renault and Toyota in the group that is working with the government to increase sales of plug-in cars and vans by raising awareness of the benefits of ULEVs – including low running costs and government purchase incentives.
The campaign is the first of its kind, bringing together the Department for Transport, the Office for Low Emission Vehicles, Society of Motor Manufacturers and Traders and the consortium of seven car manufacturers.
A dedicated Go Ultra Low website has full details of costs and performance of each vehicle available.
Go Ultra Low group spokesperson Hetal Shah says the aim of the consortium is to share the multiple benefits with a wider audience.
“We’ve discovered that once people learn more about the benefits of these cars and vans, they’re keen to take action – and once they’ve tried them, they’re hooked,” Shah is quoted as saying.
Between them, the seven Go Ultra Low manufacturing members boast 15 ULEVs across a variety of models, from family cars and vans to SUVs and high-performance sports cars.
There now are more than 20 models available to buy, compared with just six in 2011. Each of the 10 best-selling brands in the U.K. now has an ULEV in its model range.
SMMT data shows ULEV sales increased fourfold from 3,586 in 2013 to 14,498 in 2014.
The government pays £5,000 ($7,724) toward the purchase of an ULEV car and £8,000 ($12,358) toward the purchase of a van. More than 25,000 grant claims have been submitted to the government since the scheme began in 2010.